Are free challenges outdated? Absolutely not, but they've evolved dramatically since 2019.

After running around a dozen challenges over the years, I can confirm they remain the single most reliable way to bring in brilliant clients and keep those Stripe notifications pinging. Not social media. Not paid ads. Challenges.

In this episode, I'm sharing what's changed about challenges since I started running them, what still works brilliantly, and why I'm hosting another one in December (even though they're genuinely exhausting to run).

I reveal why challenges still work brilliantly in 2025, what's actually changed since I started running them (hint: it's not the format), and how three days of focused implementation beats three months of passive content consumption.

I also share why every single time I run a challenge, people make sales DURING the challenge, not after.

📚 Resources Mentioned

Turn Your Marketing Into Money Challenge - December 1st-8th

Register at: www.nikihutchison.com/mim

Connect with Niki

• Website: nikihutchison.com
• Instagram: @nikihutchison
• LinkedIn: Niki Hutchison

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

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