Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet.

In this episode, I reveal why treating your entire audience as one unified group is sabotaging your content strategy. I break down the four distinct stages every person moves through before they're ready to invest in professional help, and show you exactly what type of content works at each stage.

You'll discover how to recognise which stage individual audience members are in based on their engagement patterns, and learn to create a content mix that guides people naturally from casual followers to paying clients. This isn't about creating more content - it's about creating the right content for the right people at the right moment.

📚 Resources Mentioned

• Marketing Mondays: nikihutchison.com/mondays - Weekly implementation sessions running until end of September
• Podcast Website: www.nikihutchison.com/podcast

🤝 Connect with Niki

Social Media

• LinkedIn: @nikihutchison
• Instagram: @nikihutchison
• Facebook: /nikihutchison

Business

• Website: nikihutchison.com
• Agency: The Enjoy Marketing Agency

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.

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