Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results.

In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they become serious disasters. You'll discover how to spot early warning signs, prevent small issues from becoming major problems, and keep your marketing working smoothly even when you're busy with other priorities.

I reveal the five essential areas every service-based business owner should monitor weekly, plus quick fixes for the most common marketing problems. This isn't about complex analytics or perfection - it's about staying aware and responding before problems escalate into lost opportunities.

📚 Resources Mentioned

• Marketing Mondays - Free weekly marketing sessions at nikihutchison.com/mondays
• Lead Magnet Sharing Guide - 10 places to promote your lead magnet at nikihutchison.com/10placestoshare
• Episode 36 - Deep dive on engagement quality (referenced in this episode)
• Marketing That Actually Gets Results Series - Previous episodes 30-36 covering sustainable routines and strategic content

🤝 Connect with Niki

Social Media

• LinkedIn: @nikihutchison
• Instagram: @nikihutchison
• Facebook: /nikihutchison

Business

• Website: nikihutchison.com
• Agency: The Enjoy Marketing Agency

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.

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