Following the path of other successful businesses is smart, but it's vital that you understand the full strategy you're following and that you're able to execute it.

Strategy from an outside observer's perspective can be very different from reality.

If you're following a strategy that has different priorities to you or has a vastly different budget then it's highly unlikely it will generate the kind of result you're hoping for.

Listen now and subscribe to learn why you need to do the best marketing way for a small business.

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