Sportsbook content is not decoration — it’s the engine that drives engagement, retention, and revenue.

In this episode of 15M Mastery, Dmytro Matiukha, CEO of Betinvest Ltd., reveals the hard truths behind building and operating a world-class sportsbook content operation. He breaks down why content without embedded analytics, monetisation logic, fast trading, and retention hooks is nothing but dead weight — and why treating it as a standalone business vertical is essential for success.

With over 20 years of global experience, Dmytro shares the economics of building full-stack content from scratch, the non-negotiables for in-house development, and how to engineer player experiences that maximise engagement in today’s attention-fragmented digital landscape. He explains why modular platform architecture is the key to scaling while delivering bespoke solutions, and how transparency and data-driven problem-solving strengthen partnerships with operators.

Whether you’re a sportsbook operator, iGaming tech provider, or industry strategist, this episode delivers rare insights into the infrastructure, strategy, and mindset needed to compete and win in a saturated, fast-moving market.

What You’ll Learn in This Episode:

• Why sportsbook content is a high-investment, high-reward business vertical
• The economics and risks of building full-stack content infrastructure
• Which components must be developed in-house to protect margins and user experience
• How to design and adapt content for today’s attention-driven betting behaviour
• The role of modular architecture in delivering scale and personalisation
• How transparency and data shape better operator–supplier partnerships