Learn how to build an authentic personal brand with the power of AI. In this episode of 15M Mastery, Daria Kushnir—CEO of Megafair Games and personal brand advisor—shares a practical framework for using AI tools like ChatGPT and Perplexity to create human, compelling, and consistent content that cuts through the noise.

Daria breaks down how she structures her personal brand book in Notion, generates content with AI twins, and uses tools like Captions Pro, Humanizer, and Mind Vision to stay true to her voice. She explains why your brand book should reflect your values, skills, and interests—not just your professional achievements—and how to build a system that blends insight, automation, and authenticity without sounding like AI spam.

Whether you're a gaming exec, startup founder, or marketing leader building a personal brand, Daria’s approach offers a blueprint for producing meaningful, search-optimised content while maintaining your humanity.

In this episode, you’ll learn:

• Why your brand book is the foundation of authentic content
• How to use ChatGPT to generate posts based on real insights, not fluff
• What tools to use for videos, captions, mind mapping and humanisation
• Why manual proofreading still matters in a world of automation
• How to research content topics without sounding shallow or generic
• Which five AI tools Daria recommends for personal brand building