Steven Siedel, TEDx speaker, storyteller, and founder of The Siedel Agency, joins The Business Mic to explore the power of authentic connection — both in leadership and in life. Known for his talk “The Hidden Power of Grief,” Steven is helping individuals, brands, and executives tap into what he calls “connection as currency” — the idea that true fulfillment and growth come when we align with our purpose, our people, and our story.

In this conversation, Steven explains how leaders and organizations can move from good to great by focusing on gratitude, ethics, accountability, and transformation. He introduces his framework for purpose relations — an evolution of public relations rooted in mission and meaning — and breaks down how anyone can identify their “sweet spot” at the intersection of passion, skill, and access. His insights reveal how authentic storytelling and purpose-driven branding help organizations stand out in an era of automation and disconnection.

The discussion also turns deeply personal as Steven shares his journey founding Jents Journey, a men’s mental health community that fosters vulnerability and connection through honest conversation. Through tools like The Journey Deck, Steven encourages men and leaders alike to engage in meaningful dialogue, strengthen empathy, and reconnect with what truly matters. He reminds listeners that success begins with self-awareness and heart-centered leadership — because “connection isn’t just good for business; it’s good for the soul.”