What if confidence wasn't something you had to find but something you could build, every single day?

In this week's episode of GRASP Confidence, host Tara LaFon Gooch sits down with Drew Norton, better known as The Everyday Sales Leader — a dynamic self-development coach, sales consultant, and co-host of The Everyday Leader Podcast. With a background spanning sales, hiring, recruiting, and leadership training across multiple industries, Drew knows exactly what it takes to transform potential into performance.

From the first few minutes, you'll hear why confidence isn't just a trait — it's a skill, a mindset, and a muscle that compounds over time. As Drew puts it, "The more confident I am, the more success seems to follow."

Through years of real-world experience leading and developing teams, Drew has learned that sustainable success isn't about chasing outcomes — it's about cultivating who you are becoming along the way. He shares candidly about his early years in sales and the uncomfortable moments that built his foundation. "I've failed more than I've succeeded," he admits, "but every failure taught me something about how to lead better, listen deeper, and show up stronger."

In this episode, Tara and Drew unpack how confidence drives consistency, how mindset fuels leadership, and why authentic connection is the true currency of influence. The conversation moves beyond sales metrics or motivational clichés — it's about mastering the inner game that drives all outer results.

Drew explains that confidence and competence are inseparable twins: one fuels the other. "When you show up confident, people feel it. But that confidence only sticks when it's backed by preparation, self-awareness, and genuine care for others."

As Tara reflects, confidence isn't arrogance — it's alignment. It's that quiet inner assurance that allows you to lead with integrity and take decisive action even when the outcome isn't guaranteed.

If you've ever doubted your ability to lead, sell, or inspire others — this conversation will reignite your belief that you already have what it takes. Drew's story proves that everyday leadership doesn't happen in boardrooms or on big stages; it happens in the small moments of choice.

He reminds listeners that leadership begins with self-leadership. You can't expect others to follow where you haven't gone first. "If I'm not leading myself — my energy, my mindset, my standards — then I'm asking others to do what I'm unwilling to do," Drew says. That's the kind of radical ownership that defines the everyday leader mindset.

Together, Drew and Tara dive into how confidence transforms sales conversations into meaningful connections — not through persuasion, but through authenticity. When you stop trying to prove your value and start believing in it, people respond differently. You stop selling and start serving.

After listening to this episode, you'll feel empowered to view every challenge as training, every rejection as redirection, and every success as confirmation that confidence is earned, not inherited.

If you're ready to build unstoppable momentum in your career, leadership, or personal growth; this episode is your blueprint.

Tune in to discover:

• How to transform fear into fuel through daily confidence rituals.

• Why authenticity always outperforms tactics in sales and leadership.

• The simple mindset shift that turns pressure into purpose.

• How to lead yourself first — so you can lead others better.

Tara and Drew leave you with one challenge: choose to show up confident today. Not because everything is perfect, but because you've decided to keep your promises to yourself.

"The difference between those who talk about success and those who live it is the willingness to act in faith before the evidence appears."

🎧 Listen now and start building the kind of confidence that compounds.

🌴 Ready to take this work deeper? Tara's upcoming Christian women's retreat in Cabo (January 16-19, 2026) is a luxury, spirit-led experience designed to help you realign, recharge, and step boldly into your divine calling. Spots are filling quickly, learn more here!

✨ What does GRASP stand for? Gratitude. Responsibility. Action. Sight. Purpose. These five pillars form the foundation of authentic, confident leadership and every episode of the GRASP Confidence Podcast is designed to help you embody them more fully in your life, business, and calling.

🎙️ Have you subscribed yet? Join thousands of high-performing leaders who tune in weekly for powerful conversations with world-class guests sharing real stories, mindset shifts, and actionable insights.

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