In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in legal marketing and the role of AI in streamlining repetitive tasks for lawyers. Tune in to gain insights on adopting new technologies, the future of AI in legal practice, and practical advice for law firms navigating this evolving landscape.