This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com
In our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly improves lead flow and case quality.”

In this meeting, we discussed:

* Why to frame 2026 around systems, not standalone campaigns (follow-through beats “new idea” churn).

* Quarterly planning: three “systems” per quarter, themed to firm values.

* The big three for 2026: Referral Marketing, Lead Generation, and Authority Building.

* Lead generation realities: what truly works (Paid Ads, LSAs, purchased leads), budget thresholds, and fixing intake/automation before spending.

* Building authority the right way: brand mentions/PR, reviews beyond Google (Avvo, Justia, Yelp), community/boards, and Google Business.

* Two ready-to-use systems shared: “Referable by Design” (referral engine) and the Meta Nurture Engine (website/lead/client retargeting with Meta).

A big thanks to everyone for attending and participating! Below are the resources for our Sharp Marketing Mastermind members: