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Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising
Manage episode 515111547 series 3576892
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Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread adoption, how agents will drive better outcomes for open internet advertising, and the evolution of Scope3. Plus, Joe gives Anne a chance to dunk on the company's haters.
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