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Joe Zappa Podcasts

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Open Market

Joe Zappa & Eric Franchi

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Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertis ...
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Musically Meditated Podcast

Joe Riley: music lover, podcaster, and host of Musically Meditated

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Musically Meditated with Joe Riley is a show about Musical Exploration. Musically Meditated host Joe Riley talks about all genres of music and occasionally talks about the importance of meditation. Joe reviews music and frequently has some fantastic guests. This is what a show about music should be. We’re always sending positive vibes. Hit that subscribe button and check out "Musically Meditated" on Instagram and watch on YouTube. Email Joe and the show with any comments or questions at musi ...
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Listen in on Greg Koch's conversations with his guitar-hero friends. Every episode Greg unleashes his fiendish humor and unique perspective as "one of the most famous unknown guitar players in the world", asking his often-famous musical friends the questions that we all want to know the answers to! Each episode is brought to you by Fishman and Wildwood Guitars
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Reading is Funktamental is a monthly one-hour show about great books written about music and music-makers. In each episode, host Sal Cataldi speaks to the authors of some of the best reads about rock, jazz, punk, world and experimental music and much more, including some famous musicians. Expect lively conversation with notables and a playlist of great music to go with it. Reading Is Funktamental can be heard the second Wednesday of every month from 10 – 11 AM on Wave Farm: WGXC 90.7 FM and ...
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Greg Koch sits down with guitar virtuoso Dweezil Zappa for a fascinating deep dive into musical authenticity, technical mastery, and the challenge of preserving a legendary legacy. Their conversation reveals the extraordinary dedication required to perform Frank Zappa's intricate compositions, with Dweezil candidly sharing his 14-year journey to tr…
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Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a big idea for scaled adtech compani…
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Today on Breaking Bread Cedric the Entertainer joins us at the table! Cedric talks The Kings of Comedy, being the life of the party, and even busts out a few tunes. Tom may or not be considering stealing Cedric's look. Enjoy! Factormeals.com/papa50off and use code papa50off to get 50 percent off plus FREE shipping on your first box.Text PAPA to 640…
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With the help of Vince Romero, we talk about our discovery of Deftones, how many times we’ve seen Deftones live, and review/rate our most recent experience catching Deftones live on their 2025 arena tour. We close out the episode reviewing Deftones first single in five years: My Mind is a Mountain. To join us on the upcoming Private Music album rev…
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There's something uniquely captivating about listening to two master musicians simply talk shop. When Nashville session legend Tom Bukovac (affectionately known as "Uncle Larry") sits down with Greg Koch for this episode of Chewing the Gristle, their conversation unfolds like a masterclass. Bukovac pulls back the curtain on the Nashville session sc…
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Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are great for boards? How do you prepare for updates? And how does…
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Today on Breaking Bread Gabby Reece joins us at the table! Gabby is a former professional volleyball player and Tom has a lot to learn. Her advice on saunas and talking to strangers has changed his life for the better. Today they talk weight loss tips, sleeping separation, and more. Enjoy! Follow Gabby Reece @gabbyreece Text PAPA to 64000 to get tw…
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Tyler Bryant's musical journey embodies the purest essence of artistic dedication. From the moment he left his tiny Texas town of 1,700 people at age 17, armed with nothing but talent and determination, his singular focus has been creating authentic music that resonates. That unwavering commitment has evolved into a Grammy-winning career spanning p…
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Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French p…
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The week on Breaking Bread Kerri Kenney-Silver joins us at the table! She talks starring in the hit show The Four Seasons (based on the 1981 film), the audition process, and working with Steve Carrell. Tom and Kerri also trade stories of almost getting kidnapped and much more. Enjoy! Catch Kerri in The Four Seasons streaming now on Netflix! Go to W…
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In this month's episode of Reading Is Funktamental, we speak with Walter Kolosky, author of the new book Mahavishnu Memories. Kolosky's latest is his third book, charting the career of the remarkable jazz fusion guitarist, John McLaughlin. This book chronicles all the live concerts of the original iteration of McLaughlin's mighty Mahavishnu Orchest…
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Singer/guitarist Rabib Hasan joins us on Episode 279 with Musically Meditated Podcast. Rabib talks about his early musical journey in Virginia/DC, his move to Philadelphia, his time in TAGABOW, his love for The Replacements & Wipers, and The Regulars' new EP that just dropped by Julia’s War. Please support The Regulars here: https://linktr.ee/the_r…
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Guitar virtuoso Joe Bonamassa returns to Chewing the Gristle, bringing his characteristic wit and wisdom as he prepares for an ambitious European tour season. This conversation between two master guitarists reveals the realities of sustaining a music career with both artistic integrity and business savvy. Bonamassa takes us behind the scenes of his…
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Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.…
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This week on Breaking Bread Steph Tolev joins us at the table! Tom and Steph discuss her new -first ever- Netflix special and the importance of not looking wet. They also dive into social media trolls, bar fights, and body ailments. Perhaps the most wild development: Tom might start wearing jumpsuits. Enjoy! Check out Steph's new Netflix special Fi…
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Today Jameela Jamil joins us at the table for a bonus episode! She talks getting discovered, the power of saying "yes", and how she almost killed herself with RAID. Enjoy! Check out Jameela's podcast Wrong Turns, wherever you podcast. -------------- 0:00:00 Intro 0:00:32 Patreon Shoutout 0:00:55 Lighter space 0:04:03 How scary is the world? 0:08:00…
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Greg Koch welcomes YouTube guitar sensation and touring musician Ben Eller (Uncle Ben) to the Gristle fire for a conversation that meanders from lighthearted Waffle House tales to profound insights about musical authenticity. Ben shares how his guitar journey and popular YouTube channel were born from simple boredom - first as a homeschooled kid wi…
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Today Fortune Feimster joins us at the table! At this point, 6 years into the radio show, she's basically Breaking Bread family. These old pals discuss ADD, going through tough times, and whether or not they would feel comfortable sharing a bunk bed (one member of this duo is definitely more into it). Enjoy!Check out Fortune in Fubar S2 now streami…
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What happens when two guitar virtuosos reunite after years apart? Greg Koch welcomes his former mentor Mike Irish to Chewing the Gristle for a masterclass in musical wisdom that spans far beyond technique. Mike Irish, who taught at the University of Wisconsin-Stevens Point when Greg was a student, shares his refreshingly inclusive teaching philosop…
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First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want…
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This week Justin Willman joins us at the table! It's magical! Justin shares how he got his start in magic after breaking both his arms, how he builds out his tricks, and reveals if he plants audience members. Enjoy! Check out Justin's new Netflix special, Magic Lover - out now! Text PAPA to 64000 to get twenty percent off all IQBAR products, plus F…
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When blues powerhouse Albert Castiglia crossed paths with Bill Murray, neither could have predicted the musical partnership that would follow. In this captivating conversation with Greg Koch, Castiglia pulls back the curtain on how a Hollywood legend became his unexpected bandmate through a series of serendipitous connections that began with Murray…
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Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally…
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John Lennon once described Yoko Ono as the world’s most famous unknown artist. “Everybody knows her name, but no one knows what she does.” She has only been important to history insofar as she impacted Lennon. Throughout her life, Yoko has been a caricature, a curiosity, and, often, a villain—an inscrutable seductress, a manipulating con artist, an…
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This week Michael Kosta joins us at the table! What could be better than a pro tennis player turned comedian?! Michael and Tom discuss the absurdity and beauty of living in big cities, eating trash standing up, why Butterfingers needs new publicity. Enjoy! Check out Michael Kosta’s new book: Lucky Loser and catch him on The Daily Show! For Last Bot…
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Robert “Woody” Nelson of Change in the House of Pods joins us for the third time on Musically Meditated. Woody talks about the Deftones community, the future of his podcast, and For the Song You Saved (A tribute to Deftones). Please listen to this episode to get the full scoop about Woody’s awesome musical fundraiser idea, and with Deftones as the …
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Dave Hill seamlessly blends virtuosic guitar playing with razor-sharp comedy, creating an entirely unique performance experience that defies categorization. In this captivating conversation with Greg Koch, Dave reveals the unexpected path that led him from his Cleveland roots as a rock musician to becoming a multifaceted comedian, author, and perfo…
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Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators r…
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The incredibly talented Carol Leifer joins us at the table! Everything Carol touches seems to turn to gold - Seinfeld, Curb Your Enthusiasm, and now Hacks. Carol shares behind the scenes stories of writing for each of these hit shows. She also discusses why kids can absolutely not be at her stand up shows. Enjoy! Check out Carol's new book How to W…
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Seth Rosenbloom, the fiery young blues guitarist from Massachusetts, brings his wealth of musical knowledge and performing experience to the Chewing the Gristle podcast. What begins as a gear chat about Two Rock amplifiers quickly evolves into a fascinating exploration of musical authenticity and the hard realities of making a living as a performin…
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Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now)…
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This week on Breaking Bread Mike Birbiglia joins us at the table! Two Italian comedians in one booth - what could go wrong?! Tom and Mike share old Comedy Cellar stories, discuss thoughts on the Pope, and whether or not they would feel comfortable sharing a sleeping bag. Enjoy! Check out Mike's new special The Good Life on Netflix May 27th. Thank y…
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What does it take to become a musical chameleon who commands respect across diverse genres? Daniel Kimbro delivers a masterclass in musical versatility on this episode of Chewing the Gristle. From his beginnings in a family folk band called Mountain Soul to his current status as bassist for Jerry Douglas and session player on Eric Clapton records, …
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Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.…
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This week Atsuko Okatsuka joins us at the table! It's never a great sign when Ira Glass informs you that you have a story worth telling, which is exactly what happened to Atsuko. She discusses life in Japan, being kidnapped by her grandma and moving to the US. She also shares how she found out she wasn't married to her "husband." Enjoy! Check out A…
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Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value of playing long-term games with long-term people, and the emerging…
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The hilarious Aaron Weber joins us at the table! Fresh off his first ever special and fresh off a flight from Nashville, Aaron sits down with Tom to discuss comedy, football, and belly buttons. Typical table talk. Enjoy! Check out Aaron Weber's special Signature Dish right here on YouTube! -----------0:00:00 Intro0:00:45 Welcome and suitcases0:02:0…
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Six decades after they stormed the British and American charts in 1964, The Zombies are possibly more popular than ever. Their biggest hits, ‘She’s Not There’, ‘Tell Her No’ and ‘Time of the Season’ have been played more than 14 million times on U.S. radio alone. Praised by critics, discovered by a new generation of fans, and inducted into the Rock…
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Episode 276 features guitarist, vocalist, audio engineer Max Binet of the band Kaleidoscope Crux. Max and I talk about his Louisiana roots, his musical background, NOLA sludge, gear and new Kaleidoscope Crux EP “Through the Portal”. Through the Portal drops August 11 Julia’s War, Pleasure Tapes, and Candlepin Records. We close out the episode with …
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Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach events (spontaneous connections or maniacal planning), brand-startup connections, and Joe Zawadzki’s recognizable floppy hair. Plus, Joe analyzes The Trade Desk CEO Jeff Green’s LinkedIn presence and explai…
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This week Ike Barinholtz joins us at the table! He's a renaissance man! He writes, acts, AND cooks. He's so skilled, his talents rubbed off on his father who starred in Jury Duty. Tom and Ike discuss the future of Hollywood, possibly starring in a movie together, and share their favorite recipes! Enjoy! Go to WildGrain.com/PAPA for free croissants …
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Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.…
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This week comedian, banjo player, and history buff Ed Helms joins us at the table! Ed and Tom discuss some of history's biggest snafu's and the fact that somehow, we always make it through. Ed also shares about some of the biggest moments in his career: The Daily Show, The Hangover, and let's face it, probably his appearance on this podcast. If you…
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OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael dro…
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This week Keegan-Michael Key joins us at the table! Keegan and Tom take a deep dive into the history of comedy, sketch vs improv, and evergreen jokes. Don't worry they talk about other things too like: bats, aura rings, and living in trees. Enjoy! Check out Keegan's audio book, “The History of Sketch Comedy,” out now! -------------------------- 0:0…
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Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on the dark secrets of VC secret society.…
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This week Tim Dillon joins us at the table! Good news, he has an opinion on everything: NY vs LA, the stock market crash, Joe Rogen's influence on the election, and much more. Enjoy! Check out Tim's new Netflix special on 4/15, "I'm Your Mother". ------------------------------------------------------------------------------------- 0:00:00 Intro 0:0…
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