Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how excessive information can cloud judgment, distract from key objectives, and lead to analysis paralysis, creating a culture of hesitation rather than action.

In this episode, Kerry and Jimmy expose the dangers of relying on overlays instead of real accessibility practices. They break down why these shortcuts fail to address the underlying code issues, how they often interfere with assistive technologies, and why they’re increasingly becoming the focus of lawsuits and regulatory scrutiny. The duo also explains what true compliance requires—code-level remediation, continuous testing, and transparency—and how operators can protect their businesses while actually making their digital platforms usable for everyone.

Kerry and Jimmy’s Words of Wisdom: "Accessibility isn’t a box you can check with a widget. Operators who think an overlay will shield them from lawsuits or deliver real compliance are setting themselves up for failure. True accessibility requires commitment, not shortcuts—and the companies that understand this are the ones building trust, avoiding risk, and serving all renters with dignity."

Resources: Expand Your Digital Services to a Wider Audience