Kerry W. Kirby is a renowned entrepreneur, technology innovator, philanthropist, and the founder and CEO of 365 Connect, the multifamily industry’s leading innovator in AI-driven marketing, leasing, and resident engagement platforms. Alongside co-host Ernest F. Oriente, a property management expert and founder of PowerHour, their award-winning podcast offers insightful discussions on emerging technologies and trends in the multifamily housing industry. Streaming since 2007, Kerry and Ernest ...
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Kerry W Kirby Podcasts
The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry’s leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the compa ...
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Transitions to Triumph: Implementing Tech Amid Management Shifts
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20:40Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the strategies for successfully implementing technology during management transitions. From overcoming resistance and ensuring data integrity to training new teams and maintaining seamless operations, they explore how to tra…
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Compliance Matters: Regulations, Accessible Websites, and Fair Housing Marketing
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1:01:03Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This must-listen episode dives into today’s multifamily landscape, where compliance isn’t optional…
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Hyperscaling: How the Right Tech Stack Transforms Property Management
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22:54Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how the right tech stack is the key to hyperscaling property management companies, as they break down the strategies and technologies that fuel rapid growth—without sacrificing control, compliance, or consistency. In this episo…
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The Accessibility Overlay Trap: Why Shortcuts Don’t Equal Compliance
27:23
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27:23Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how excessive information can cloud judgment, distract from key objectives, and lead to analysis paralysis, creating a culture of hesitation rather than action. In this episode, Kerry a…
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The Referral Effect: The Quiet Influence of Multifamily’s Vendor Ecosystem
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27:38Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover how vendors are quietly reshaping the market—leveraging connections, sharing trusted recommendations, and wielding behind-the-scenes influence that drives real change. In this episode, Kerry and Jimmy reveal how service provide…
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Data Overload: How to Slice, Dice, and Act on What Actually Matters
27:24
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27:24Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how too much information can cloud judgment, distract from key objectives, and lead to analysis paralysis that creates a culture of hesitation rather than action. In this episode, Kerry…
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Vibe Coding: The Rise of Conversational AI Programming in Software
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28:08Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the emerging world of vibe coding, a new approach to software development where conversational AI tools like Cursor, GitHub Copilot, and ChatGPT help developers build and refine code using natural language prompts. In this ep…
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Budgets to Breakthroughs: Success Strategies, AI Priorities, and Growth Vision for 2026
59:35
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59:35Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This must-listen episode looks ahead to 2026, where the stakes have never been higher for smart …
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Beyond Google: Building an SEO Strategy for AI Search Assistants
32:42
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32:42Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews are transforming how users discover information. These intelligent assistants don’t rely on traditional keyword-based results—they look for structured cont…
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From Paid to Powerful: Mastering The Organic Apartment Marketing Blueprint
23:34
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23:34Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how leading multifamily operators are shifting away from pay-to-play tactics and embracing content-driven, social media-fueled, community-centered approaches that build trust, boost visibility, and generate long-term results. I…
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API Wars: The Fight to Break Down Derailing Digital Silos in Proptech
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26:06Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most critical and controversial battles unfolding in the PropTech world: the high-stakes power struggle between tech providers and operators, revealing how the battle over API access is redefining innovation, collabo…
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Centralization to Outsourcing: The Next Frontier for Multifamily Operations
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31:13Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the rapidly evolving multifamily landscape, where operators are under more pressure than ever to streamline operations, reduce costs, and deliver seamless renter experiences through forward-thinking that are redefining team s…
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Unlocking AI-Powered Discovery: Inside The Future of Intelligent Search Assistants
1:00:54
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1:00:54Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This must-listen episode dives into how AI is fundamentally reshaping the way we discover inform…
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The Fractured System of Lead Source Tracking in Multifamily Housing
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27:00Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into a critical industry dilemma: while data drives every decision, multifamily operators continue to grapple with fragmented and unreliable lead source tracking. Despite sophisticated marketing strategies and advanced leasing tec…
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The Invisible Workforce: How AI Is Quietly Powering Multifamily Operations
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26:50Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they pull back the curtain on a silent revolution transforming the apartment industry: the rise of AI as the invisible workforce. While residents see smooth leasing experiences, instant responses, and dynamic online content, artificial inte…
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The Social Renter: Leveraging Social Media to Attract, Engage, and Convert
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31:44Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has bec…
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Behind the Booth: A Vendor’s Recap of Apartmentalize in Las Vegas
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23:54Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaway…
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Automation to Aspiration: How AI is Redefining The Future of Your Career Path
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1:00:55Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This must-listen episode takes a bold look at how automation and AI are redefining the property …
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The Zero-Touch Future: The Convergence of AI and Automation in Multifamily
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25:58Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide t…
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More Than Code: The Critical Role of Processes and Procedures in PropTech
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23:05Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure. In this episode, Kerry and Jimmy pull bac…
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Reaching Renters Reimagined: AI, Automation, and The Next Era of Marketing
28:44
28:44
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28:44Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and sear…
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Resistance to Change: The Real Early Adopters of Proptech Innovation in Multifamily
29:59
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29:59Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and comp…
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Beyond the Booth: The High Price of Having a Trade Show Presence
28:56
28:56
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28:56Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes…
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AI Co-Workers Are Here: How Automation is Reshaping Teams Forever
1:02:09
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1:02:09Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This groundbreaking episode dives deep into the arrival of AI as an active member of today’s wor…
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Stuck in The Stack: Why Integration Lockdown is Paralyzing PropTech Progress
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25:30Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poo…
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Unbalanced Power: Property Management, Provider Payments, and Fatal Fallout
25:48
25:48
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25:48Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the tangled web of power dynamics between property management firms and the providers they rely on to keep operations running smoothly. From delayed payments and one-sided contract terms to the silent pressure vendors face to a…
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How AI and Identity Verification are Changing the Game in Vetting Renters
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21:06Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how advanced technologies like artificial intelligence and digital identity verification revolutionize how multifamily housing operators screen prospective renters. Traditional vetting methods, often slow, manual, and prone to …
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Beyond the Rent Check: How Ancillary Revenue is Changing Multifamily Profitability
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19:05Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the evolving world of ancillary revenue and its growing impact on the bottom line of multifamily housing operations. In a landscape where traditional rental income is increasingly squeezed by market fluctuations, rising opera…
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Culture with a Cause: Building Stronger Companies Through Community Outreach
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1:01:16Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz.com + PowerHour Webcast Series. This fast-paced 60-minute Webcast explores how purpose-driven leadership and meaningful comm…
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Search to Sofa - Mapping The Modern Renter's Digital Journey
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27:38
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27:38Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the modern renter’s journey has been completely transformed in today’s digital-first world. With a wealth of online resources, AI-driven tools, and self-service technologies at their fingertips, renters now have more power …
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The Future of Multifamily Websites: The Digital Experience Redefined
23:03
23:03
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23:03Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rising renter expectations drive a fundamental transformation in multifamily websites. No longer just digital brochures, today’s apartment websites must function as dynamic, full-service engagement platforms—capable of deli…
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Clarity Over Confusion: The Importance of Apartment Unit-Level Transparency
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23:29Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how today’s renters seek more than just a list of amenities and a virtual tour; they expect full transparency at every stage of their housing journey. From pricing and fees to unit-specific details, renters want to know precise…
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End of an Era: Why Old-School Sales No Longer Work in Multifamily
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24:00Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone. In this…
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The Rapid Growth of PropTech is Building a Chaotic Land of Confusion
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27:44Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech-related companies' rapid growth creates a complex, fragmented landscape that often leaves operators, investors, and even residents feeling overwhelmed. With so many vendors promising efficiency, intelligence, and c…
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Finding Balance in Choosing The Right Tech Stack for Your Multifamily Portfolio
1:05:31
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1:05:31Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This dynamic webcast delves into the rapid expansion of technology in the PropTech sector, which…
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Can Minimum Viable PropTech Products Really Work in The Multifamily Space
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22:57Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine function…
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Funding the Future: How PropTech Startups are Shifting Toward Seed-Strapping
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23:15Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sour…
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Shaping Perception: The Balance Between Brand Image and Messaging
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27:58Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, …
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Team Momentum: Linking The Chain of Success Through Dynamic Leadership
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1:00:32Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This fast-paced 60-minute Webcast explores the key components that make up a strong leadership c…
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The Future of CRMs: Will Automation and AI Make Them Obsolete?
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24:55Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies - and how the once-essential CRM tools are quickly becoming out…
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Pets, Policies, and Politics: Navigating Pet-Friendly Practices in Multifamily Housing
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26:44Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how apartment communities face growing pressure to implement pet-friendly policies that balance renters' needs and local and state regulations that align with accessibility, disabilities, and fair housing requirements. In this …
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Making a Difference: Changing Healthcare Access with Launch of Ride With Kenny
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32:02Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unveil a groundbreaking initiative through the philanthropic contributions of the Kerry & Melinda Kirby Foundation, which is providing kidney patients throughout Louisiana with transportation to and from their lifesaving dialysis treat…
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The Challenge of Selling Proptech Products in The Multifamily Housing Industry
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22:44Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the nuances of selling technology to property management companies, ownership groups, and real estate investors who are exploring the need for clear value propositions, proof of ROI, and the ability to align products with ope…
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Tech Trends for 2025: Revolutionizing Operations to Elevate Renter Experiences
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1:01:33Overview Join award-winning podcasters, multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect, and property management expert Ernest F. Oriente of PowerHour®, for a another exciting segment of the MultifamilyBiz + PowerHour Webcast Series. This fast-paced 60-minute Webcast explores the cutting-edge technologies poised to transform mul…
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Social Media Mastery: Boosting Apartment Marketing and Building Brand Reputation
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19:41Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the transformative power of social media in apartment marketing. In today’s digital-first world, staying active on social platforms isn’t just an option—it’s essential for creating visibility, attracting renters, and strengt…
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Beyond The Overlay: Achieving True Website Accessibility in Multifamily Housing
24:03
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24:03Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the hot-button topic recently highlighted in a MultifamilyBiz.com article: the multifamily housing industry’s growing reliance on ADA accessibility overlays and the potential risks they pose. This episode unpacks why these qu…
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Training Property Management Teams on New Technology Implementations
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20:49Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical role of training teams on new technology implementations in multifamily housing operations. This podcast focuses on how proper training becomes a cornerstone of successful adoption for onsite teams to embrace cutti…
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Multifamily Housing Proptech Predictions for The New Year
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26:27Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they lay out their bold predictions for the future of proptech in multifamily housing for the new year. This podcast analyzes the accelerating convergence of self-service technologies, artificial intelligence, and automation, highlighting h…
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The Differences of Enterprise Level Software and Software as a Service
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29:23Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the critical distinctions between Enterprise-Level Software and Software as a Service (SaaS) and what these differences mean for businesses in today’s tech-driven landscape. The podcast breaks down the core functionalities, dep…
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Insights and Takeaways from The Multifamily Innovation & AI Summit
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28:34Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the most impactful moments from the recently concluded Multifamily Innovation & AI Summit in Phoenix, Arizona. This industry-leading event brought together thought leaders, innovators, and executives to explore the cutting-ed…
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