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Picture this: 8:00 AM on a Saturday, I'm standing in eye-popping hot pink gear about to tackle the HYROX fitness challenge for the second time with my daughter Taya. But this isn't a fitness story. It's about what happened when we finished five minutes faster than our first attempt, and what that taught me about business. The lesson hit me somewhere between the rowing station and the sled push: we didn't get faster by completely changing our approach. We got faster by refining what already worked.

Today we’re exploring why brilliant business owners keep questioning their direction despite smashing results, and why we're obsessed with reinventing the wheel instead of doubling down on what's working. I see this constantly with the women I coach: clients are thrilled, revenue is growing, yet they're still questioning whether they should pivot. Not because something's broken, but because consistency feels too simple.

Your business breakthrough isn't hiding in some brand-new strategy you haven't discovered yet. The question is: are you ready to commit to what's already working, or are you going to keep chasing the next shiny object? Your five-minute shift is waiting.

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