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The market feels brutal right now. Interest rates climbing, competition everywhere and every headline screaming "brace for impact!" It's tempting to let that noise dictate your next move, to panic, slash prices or hustle yourself into the ground. But here's what successful businesses do differently: they use uncertainty as their competitive advantage. Whilst everyone else is retreating, you're going to double down strategically.

Today, I'm breaking down the four game-changing moves that my clients and I have been making to not just stay afloat, but sail ahead whilst everyone else is anchored in fear. We explore how to laser-focus on your A-grade clients, stacking your value, building recurring revenue and repackaging your existing offerings when clients can't commit to big investments.

This isn't the moment to shrink. Your clients need a lighthouse right now, something steady and reliable in the chaos. Remember, the market doesn't get to decide your success. You do.

LINKS:

Previous episode mentioned: Pricing with Power: How to Charge What You're Actually Worth

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