Is kindness just a “soft” concept, or is there real science behind it? In this episode of the Data Malarkey podcast, Master Data Storyteller Sam Knowles is joined by Professor Robin Banerjee, Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. Robin’s research explores the psychology of kindness, empathy, and human connection, revealing how data can unlock powerful insights about our social world.

From leading the BBC Kindness Test – a groundbreaking study with over 60,000 participants – to his work on how fiction and television shape empathy, Robin shares fascinating insights about the science of human connection. He also explains why he finds joy in data – a phrase that might just change how you see statistics forever.

What you'll learn in this episode:

• The psychology behind kindness—what drives it, and how we measure it

• Surprising insights from the BBC Kindness Test

• How fiction and TV shape our ability to empathise

• The joy in data and why it’s more than just numbers

• Why understanding human behaviour through research is so important

00:00 - Introduction 01:27 - Robin Banerjee’s career and research focus 07:43 - What makes someone kind? 13:53 - The BBC Kindness Test: Key findings 20:02 - The psychology of human connection 30:36 - Finding joy in data 39:07 - Empathy and storytelling: fiction vs reality 45:00 - What TV tells us about our emotions 50:30 - Where to find out more about Robin’s research

Professor Robin Banerjee is a leading researcher in developmental psychology and the Pro-Vice-Chancellor for Global and Civic Engagement at the University of Sussex. His work focuses on kindness, empathy, and social development, and he is the founder of the Sussex Centre for Research on Kindness.

Robin’s research has been featured widely, including his collaboration with BBC Radio 4 on the Kindness Test, the largest study of its kind, exploring how people experience and perceive kindness across different cultures and communities.

• Sussex Centre for Research on Kindness on the University of Sussex website

• BBC Kindness Test: BBC Radio 4

• Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

• Sam Knowles’ website: https://www.insightagents.co.uk

• Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

• Follow the podcast for more insights on psychology, data, and human behaviour.

• Robin Banerjee: University of Sussex profile

• Sam Knowles: LinkedIn profile

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