In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communications and marketing measurement, Darryl breaks down what it really means to use data effectively in PR, how vanity metrics mislead, and why storytelling still reigns supreme.

From launching award-winning campaigns to championing smarter KPIs, Darryl brings sharp insight and plenty of playful Data Malarkey to the mic.

Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com

🔍 Topics in this episode include:

• The rise of data-led storytelling in earned media communications and PR

• Vanity metrics vs. genuine business impact

• Lessons learned from building Hard Numbers

• What PR measurement too often gets wrong

🎯 This episode is a must-listen for marketers, comms professionals, and curious media data analysts analysts alike.