In this Greatest Hits episode, Master Data Storyteller, Sam Knowles, rounds up the sharpest, most compelling, and most insightful moments from Series 8 of Data Malarkey - the podcast about using data, smarter. From AI and ethics to storytelling with data, this episode features golden snippets of conversations with:

• VW’s Nick Ratcliffe on marketing measurement

• Cambridge United FC’s Mark Bonner on the need to balance the emotional and the rational in the era of sporting analytics

• The Great Lakes Reporter of the Milwaukee Journal Sentinel, Caitlyn Looby, on three golden rule of storytelling from science

• Oxford psychology professor, Chris Summerfield, on neuroscience and artificial intelligence - and how AI and human minds are similar AND different

• The American Enterprise Institute’s Senior Fellow, Christine Rosen, on the extinction of real-world experience

• And data-driven PR agency owner - Darryl Sparey from Hard Numbers - on data that actually drives communications impact (and not just vanity metrics)

If you’ve missed an episode, this is the perfect sampler. And if you’re a regular, enjoy the smartest, quirkiest moments of the season all in one go and revel in how the planets align and the dots join up to create cross-sector insights.

🎧 Stay tuned to hear what ties them all together: a passion for asking smarter questions and making more meaningful use of data.