SUMMARY:

In this episode, Aaron and Terryn dive into one of the most common struggles for visionaries and business leaders: doing too much at once. From juggling too many initiatives to overwhelming your team with constant pivots, they break down why focus matters more than volume. They explore the power of quarterly “rocks,” the dangers of shiny object syndrome, and the importance of balancing ambition with team bandwidth. Whether you’re leading a fast-growing business or trying to streamline operations, this conversation offers practical advice, accountability insights, and a few laughs along the way.

Minute by Minute:

00:00 Introduction

01:41 Why backend systems make or break your business

02:27 The cost of “too much” on teams and leaders

03:12 As goes the captain, so goes the ship

05:00 The hidden expense of endless initiatives

06:47 Why quarterly rocks keep you accountable

08:30 Leaders setting the wrong example with off-track goals

12:01 Rocks vs. job duties: knowing the difference

15:19 How to prioritize and assign rocks effectively

19:00 Shiny object syndrome vs. steady growth