SUMMARY:

In this episode, we welcome Cody Barton, CEO of Scale with Pros, for an insightful conversation about business growth, leadership, and the power of strategic partnerships. Cody shares his journey from working alongside Pace Morby to carving his own path in the entrepreneurial world. He discusses the importance of identifying businesses with strong marketing and sales but struggling with operations and finance—areas where his expertise lies. Through Scale with Pros, Cody and his team step in to provide structure, improve efficiency, and ultimately help businesses scale sustainably.

Throughout the episode, Cody delves into key lessons learned from working with small businesses, including the importance of change management and prioritization. He explains his "impact-effort" framework, a tool for evaluating which business changes will have the greatest effect with the least resistance. Using real-world examples, such as his work with "The Plant Guy," Cody highlights the growing pains that come with implementing new systems in companies that previously relied on outdated processes. His ability to streamline operations while allowing founders to focus on their strengths is what makes Scale with Pros a game-changer for many entrepreneurs.

Cody also shares:

Valuable insights on leadership development and fostering growth within teams

The strong internal structures businesses need to thrive

Recruiting the right people

Improving financial oversight

Creating sustainable workflows

And More!

If you’re an entrepreneur looking to scale your business or struggling to balance operations, this episode is packed with practical strategies and firsthand experiences that can help guide you in the right direction. Tune in to hear more about Cody’s unique approach to business scaling and his vision for helping small businesses reach their full potential.

Minute by Minute:

0:00 Introduction

3:05 What is Scale with Pros

6:39 The team of Scale with Pros

11:11 Everything’s going to take significantly longer

20:50 All businesses are inherently the same

28:59 On becoming the best version of yourself