Can you build a business that truly makes a difference and pays you well? In this episode, Toni Finnimore, founder of The Social Society, shares how she’s balancing purpose and profit by designing a values-driven business model that delivers real community impact without sacrificing boundaries or wellbeing. We talk about why consistency matters more than quick wins, how to stay true to your vision when the world says otherwise, and what redefining success really looks like after corporate life.

Key takeaways:

• Redefining Community & Charity Work: Toni Finnimore shares how The Social Society is bringing a fresh approach to volunteering, blending the best of community, connection, and values while sidestepping burnout and traditional charity pitfalls.

• Purpose & Profit, Not Either–Or: Learn how Toni refuses to accept that you must choose between making a difference and making a living, and how holding firm to this belief has shaped her business model.

• Boundaries Against Burnout: Both Toni and Anna discuss the challenge of “giving” professions, showing how healthy boundaries and prioritising your own wellbeing are essential to creating lasting impact—both for yourself and the organisations you support.

• Building a Sustainable Business Model: Discover Toni’s innovative approach to business sustainability through subscription-based volunteering platforms and meaningful, skill-based event days—all while staying true to her core values and not chasing trends for the sake of it.

• The Power of Consistency and Authenticity: Toni reveals the joys and struggles of growing her personal brand and business, underscoring why showing up regularly and speaking honestly matters more than hacks, trends, or going viral.

If Toni’s story has you rethinking how you want to build your own business - one that protects your time, reflects your values, and actually works - let’s talk. I help independent experts (re-)design their business models so they’re strategic, sustainable, and built for enough.

Book a call to explore what that could look like for you: onestepoutside.com/call