Ever felt deflated by low interaction on your posts or wondered whether your content is actually reaching anyone? This episode of is all about challenging the obsession with likes and public engagement. Anna Lundberg reveals why your true business growth might come from the quiet “lurkers” - those who never like or comment, but are listening, learning, and ready to buy when the time is right. Listen in to learn how to spot and serve these invaluable silent followers.

Key takeaways:

• Redefining Success Metrics Vanity metrics like likes and comments often mislead—true business traction frequently happens quietly. It’s more important to focus on meaningful metrics such as inbound messages and discovery calls.

• Who Are the Lurkers? Lurkers are thoughtful, discerning potential clients who do not engage publicly, but are your target audience. They notice your content, and when the moment is right, they get in touch quietly.

• Marketing with Depth Over Noise Instead of chasing trends and performative content, focus on creating consistent, quality posts that speak directly to your ideal client’s real pains and desires—even if engagement appears minimal.

• Track What Matters Monitor real indicators of business growth—such as inbound client contact, booked calls, and message responses—instead of relying on surface-level stats.

• Celebrate Quiet Conversions Building trust with “lurkers” leads to sustainable, long-term business—not just short-lived popularity or algorithm-driven reach.

Think your content isn’t working because you’re not getting likes or comments? Think again.

If you’re ready to stop chasing engagement and start building a business that converts consistently - the Business Accelerator is for you.

It’s a 12-month strategic journey for independent experts who want to grow with clarity, consistency, and calm momentum.

Join the waitlist at onestepoutside.com/accelerate.