In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve.

We break down:

• Why comparison can either fuel you or destroy you
• The truth about skill vs. marketing vs. sales — and which one actually pays the bills
• How to sell without sounding pushy (and why you should never let a client leave without booking their next appointment)
• Why every customer interaction is a sales opportunity, even outside of business
• Understanding the numbers: what client retention and yearly spend really tell you
• How to build your client avatar, name them, and reverse-engineer their habits
• Why “Jennifer in Winchester” will pay, but chasing broke influencers won’t
• The platforms you may hate as a consumer but need as a business owner

If you’re serious about growth, you need to stop comparing, start marketing, and focus on the clients who can actually afford your services.

🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.