This podcast was spawned by the new book from Ace Cider founder and former owner Jeffrey House, The Cider King, How I Ace'd It! The book was Jeffrey's project after selling his beloved brand in 2021. All kinds of unexpected developments occurred following the book's release. Of The Cider King book, Jeffrey says, "It's a story of immigration, a story of business, entrepreneurship, plus some encouragement for anyone who suffers from depression" (which he's dealt with for decades).

We go into quite a bit of detail about the sale of his company and how he almost bought it back. You'll also hear how he ended up working for Ace Cider again, thanks to the insightful decision made by its new owner in 2024.

Jeffrey is always a kick to interview, aside from the fact that we drink cider while doing it. Maybe pop one open yourself while you listen.

On The Wine Road Podcast is supported by Sonoma Clean Power

The open and close theme was composed by Marscott

Additional music was sourced from APM Music