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Ep 389 - The Power of Branding in Game Development with Hilary Goldstein
Manage episode 467224185 series 3558244
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Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision.
Episode Shownotes Link: https://rengenmarketing.com/389
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