Jugglers! Magicians! Freebies! You can find plenty of commotion and distractions on the show floor at the RSA conference or any major cyber convention for that matter. If you're a managed security services provider trying to sell your wares, it can be a challenge to distinguish yourself amid all the noise and chaos of events like these. This segment will offer tips and recommendations for making your customer impressions more memorable so that you stand out from the rest of the crowd and your marketing message is not lost in the blur. At the same time, we'll also examine what questions savvy MSSP leaders should be and likely will be asking on the show floor as they hunt for the right vendor partner.

Show Notes: https://securityweekly.com/cfh18