Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by RMW Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMW Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Internal Conflicts Retail Media Networks Create Inside Retailers and Brands with Kiri Masters

1:14:35
 
Share
 

Manage episode 510963186 series 3557201
Content provided by RMW Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMW Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Watson Weekend hosts Rick Watson and Jessica Lesesky cover the latest retail industry news and trends this week. The headline hangover includes Gen Z's influencer-driven purchases, Mastercard's entry into retail media advertising, potential U.S. government influence over TikTok's algorithm, and Stripe's AI-powered commerce platform.

Guest Kiri Masters, a retail media analyst, discusses the complexities of retail media networks, internal conflicts within retailers and brands, and the evolving role of AI and large language models in retail advertising and shopping.

They explore challenges in aligning retailer and brand goals, the impact of agentic commerce on retail media, and the importance of customer loyalty and differentiation beyond price competition.

The conversation highlights the potential for AI to transform retail media, creative, and customer experiences, while acknowledging current limitations and organizational hurdles.

The Watson Weekend is sponsored by Mirakl — Because “Traditional eCommerce” Is Just Code for “Not Growing.” Join 450+ retailers scaling 6X faster with AI, automation, and enterprise-grade marketplaces, dropship, and retail media. It’s time to accelerate with Mirakl.

Chapters:

Welcome to The Watson Weekend - 0:00

Headline Hangover 03:08

Introducing Kiri Masters 18:07

Internal conflicts within retailers and brands

The evolving role of AI and large language models

The challenges of alignment between retailer and brand goals

#watsonweekend #retailmedia #retailer #brand #widget #perfectcompetition


This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 510963186 series 3557201
Content provided by RMW Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMW Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Watson Weekend hosts Rick Watson and Jessica Lesesky cover the latest retail industry news and trends this week. The headline hangover includes Gen Z's influencer-driven purchases, Mastercard's entry into retail media advertising, potential U.S. government influence over TikTok's algorithm, and Stripe's AI-powered commerce platform.

Guest Kiri Masters, a retail media analyst, discusses the complexities of retail media networks, internal conflicts within retailers and brands, and the evolving role of AI and large language models in retail advertising and shopping.

They explore challenges in aligning retailer and brand goals, the impact of agentic commerce on retail media, and the importance of customer loyalty and differentiation beyond price competition.

The conversation highlights the potential for AI to transform retail media, creative, and customer experiences, while acknowledging current limitations and organizational hurdles.

The Watson Weekend is sponsored by Mirakl — Because “Traditional eCommerce” Is Just Code for “Not Growing.” Join 450+ retailers scaling 6X faster with AI, automation, and enterprise-grade marketplaces, dropship, and retail media. It’s time to accelerate with Mirakl.

Chapters:

Welcome to The Watson Weekend - 0:00

Headline Hangover 03:08

Introducing Kiri Masters 18:07

Internal conflicts within retailers and brands

The evolving role of AI and large language models

The challenges of alignment between retailer and brand goals

#watsonweekend #retailmedia #retailer #brand #widget #perfectcompetition


This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  continue reading

68 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play