Adam and Tom are joined by two members of the Project 2740 community for this week’s Hard Questions, Simple Solutions episode. You’ll meet Thomas Isernia, owner of Sole Secure, and Carson Hoffman, a Meta ad strategist who previously appeared on the podcast.

Thomas starts by introducing his unique product aimed at athletes, and we dive deep into the intricacies of prioritizing marketing channels with limited resources. We discuss the ebb and flow of time and money in a startup and how to deploy these resources strategically for maximum traction. Meanwhile, our returning guest, Carson, explores the art of improving sales calls by asking the right questions to get potential clients to say yes. Adam, Tom, and this week's guests delve into the nuances of maintaining alignment with prospects and the importance of asking the right qualifying questions.

Adam and Tom also field insightful questions from their live audience, discussing everything from the challenges of expanding into digital content creation to mastering LinkedIn prospecting tactics. So tune in for practical tips, shared experiences, and expert advice designed to help you elevate your business game.

Whether you're a budding entrepreneur or a seasoned business owner, get ready for another episode filled with hard questions and simple answers to guide you on your entrepreneurial journey.

Guest Links

• Carson Hoffman: https://www.linkedin.com/in/carsonbhoffman/
• Thomas Isernia: https://www.linkedin.com/in/thomas-isernia-2a27b4162/

00:00 Founder of Sole Secure, cleat protection startup.

05:53 Conserve energy; focus on the journey, not the outcome.

08:14 Maximize ad impact for more customer engagement.

13:13 Asking questions identifies client-product misalignment risk.

15:27 Know exactly your goals and select participants.

17:14 Ask four questions to ensure decision intention.

22:39 Awkward online networking becomes an engaging conversation.

24:34 Check LinkedIn activity before messaging for engagement.

27:15 LinkedIn engagement requires consistent activity evaluation.

Atomic Action:

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• Project 2740: https://www.atomicbusinesscoaching.com/project2740