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Be The CEO

Adam Hurd & Tom Marino

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Most self-employed people never set out to become CEOs — it just happens. One day you’re working for yourself, the next you’re responsible for everything, everywhere, all at once. That shift creates a ceiling: you’re stuck as the bottleneck in your own business, trading freedom for frustration. On Be the CEO, Adam Hurd and Tom Marino open the curtain on what it really takes to cross the bridge from being “accidental CEOs” to becoming intentional CEOs — at work and at home. This is not a high ...
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It’s a 2-4-1 deal at Grimm Castle today as we read TWO Brothers Grimm tales: “The Hurds” and “Looking For A Bride”. What’s the correct way to choose your spouse? What does ‘hurd’ mean? And what’s the best way to prep cheese? All this and more will be revealed as we explore two short, sweet and sexist tales from the master storytellers. ... Linktree…
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The official New Mexico mammal like six other states is the black bear with a population of six thousand bears. We even had Smokey Bear, a three-month-old cub found after a fire near Capitan. But I would like a different state mammal, one that brings in lots of money. I’d like bats as the state mammal. One place has 400k bats which 400k tourists co…
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We ask Jason Crow, who represents Colorado's 6th Congressional District -- one of the country's most diverse -- if flight reductions will become an incentive to end the government shutdown. Plus, his views on ICE crackdowns and gerrymandering as a political power strategy. Then, Jefferson County's sheriff lobbies for changes she hopes will prevent …
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Growing up in Colorado, John Herrington fell in love with rock climbing. Little did he know that would start his climb to the stars. A citizen of the Chickasaw nation, Herrington is the first Native American to go into space. Then, the impact of federal energy cuts on innovation in Colorado. Also, training and retaining nurses in rural areas. And, …
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Colorado voters said yes to propositions LL and MM in Tuesday's election, to pay for school meals for all; cafeteria workers and local farmers will benefit too. We talk through what's next with Anya Rose from Hunger Free Colorado. Plus, Denver voters keep a ban on flavored tobacco in place and say yes to a $950 million bond package to create a "vib…
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ICE agents can detain someone without a warrant under certain conditions. Now a judge will decide if agents are flaunting federal law in Colorado. Then, a noteworthy development with the reintroduction of grey wolves in Colorado. Plus, a farm that honors Native American heritage at the site of much pain. Also, Purplish explores uncovered history hi…
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Who gets into public service these days? We're at Colorado State University to find out from students in a leadership program. Then, it's been a century since performer and civil rights champion Josephine Baker left the U.S. for France. In Loveland, a sculptor lovingly captures her in clay. And later... one part ska. one part punk. one part pirate?…
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One of the things visitors to New Mexico notice is some of the unusual names of our towns. Candy Kitchen, Coyote, Eureka, Arroya Seco, Mosquero, Abiquiu, Galisteo, Tucumcari, Carrizozo, Pie Town and the most unusual Truth or Consequences. Yep, very unusual and typically New Mexican. Let me tell you about a few New Mexico towns including Bug Scuffle…
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A Halloween haunting with Denverite's third annual DenverFright. Local writers gather on stage at The Bug Theatre to send chills down your spine, including Stephen Graham Jones and Teague Bohlen. Denver historian Phil Goodstein takes us to a cursed block Uptown. And the Denver Zoo Conservation Alliance's scariest resident shambles in!…
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In this episode of the Be The CEO Podcast, hosts Tom Marino and Adam Hurd dive into two powerful ideas shaping business and mindset today: Loving the process more than the destination Why confidence is a decision backed by action Drawing inspiration from Alex Hormozi’s philosophy and a thought-provoking post by Yousef L. Alame, Tom and Adam break d…
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As the Supreme Court deliberates changes, the Voting Rights Act turns 60. We look at its past, present and future with local political analysts -- this after Colorado took action in its last legislative session to make sure access is enshrined in state law. Colorado state law also requires all county jails to offer in-person voting for eligible ind…
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The bombing victims of United Flight 629 will be memorialized after seven decades. It was the first attack on a US commercial airliner. Atop Denver's old control tower, we speak with a woman who lost her parents. Then, a new film about musician and AIDS activist Carl Bean, who sang what's considered the first gay anthem.…
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A Colorado doctor was diagnosed with the same lung cancer he’s researched and treated all his life. He only recently decided to share his story when chemotherapy made him horribly sick. Dr. Ross Camidge talks about sharing the same path as his patients, and how he views death and what comes next. Then, from artwork to hidden history on the walls, P…
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In the Old West, especially New Mexico there was incredible dining with the Fred Harvey Company which ran the Harvey House chain of restaurants, hotels connected to the railroads. Founded in 1876, it served people traveling on trains and train towns. A side of the business made a huge change in New Mexico. Waitresses were imported and then became w…
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A lot of people risk falling rather than use a walker; there's just too much stigma around them. Today in Aging Matters on Colorado Matters, we visit a lab where they're developing a so-called "sexy walker," but the project is about far more than vanity: it's frankly life or death. Then, food banks prepare for a rush as SNAP benefits run dry. Plus,…
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Things are getting spooky at Castle Grimm as we celebrate Halloween with the story “Koshchei the Deathless”, aka “Maria Morevna”. Prepare to be whisked into a world of immortal evil wizards, battle-loving queens, and rivers of fire. There may even feature a brief cameo from an old friend… Happy Halloween all! Linktree Patreon Merch Store Instagram …
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All Things Considered Host Ari Shapiro, who has just left NPR after 25 years, came to Denver to receive a prestigious award. We spoke at this year's Damon Runyon dinner. Then, the disproportionate toll domestic violence takes on children. Plus, how your Google search affects the air you breathe. And Denver band BRŪHA is a family affair.…
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In this insightful episode of Be the CEO, hosts Adam Hurd and Tom Marino dive deep into what it really means to “be the CEO” — not as a title, but as a mindset. They redefine CEO as Commitment, Effort, and Obsession, exploring how these three traits are essential for leading both your life and your business with purpose and passion. Key Topics Cove…
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The government shutdown will hit federal workers hard tomorrow as they miss their first paychecks. What will it take to find a solution? We'll check-in with our Washington, D.C. reporter, Caitlyn Kim. Then, the cost of child care can often rival college tuition. At the same time, child care workers have traditionally been underpaid and undervalued.…
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We continue "If You Can Keep It," our series to get historic context about this moment in presidential politics; political scientist Seth Masket from the University of Denver joins us. Then, a Denver man hopes to create a brand for unity in America to show people are less divided than it seems. Later, will Halloween be a trick or a treat this year?…
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U.S. Rep. Brittany Pettersen, a Democrat who represents the state's 7th Congressional District, is concerned that federal layoffs, furloughs, and funding cuts to grants, will have a devastating effect on mental and behavioral health services, including helping people trying to break addiction. Then, for Breast Cancer Awareness Month, we re-share a …
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There are two statewide ballot issues in the November election. Voters will decide the future of Colorado's "Healthy School Meals for All" program; Purplish explains both related measures. Then, Colorado authors respond to a massive settlement with an A.I. company that's been using their work. Plus, the "Wired, Wired West" explores the power needed…
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Democratic U.S. Senator John Hickenlooper is a holdout on re-opening government until there's a plan to keep health insurance premiums down. We ask about paths for compromise and his frustration with cuts to green energy. Then, we remember NPR founding mother Susan Stamberg. Plus, Pueblo-born musician and composer Mary D. Watkins on honoring the Bl…
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If you are new to New Mexico I want to take you on a small short but interesting tour of the Land of Enchantment. New Mexico is the 47th state in the union and is the 5th largest state in the Union. It has just over 2 million residents. If it was treated like the New England states, you could get four or five states out of the land area of New Mexi…
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In this episode of Be the CEO, Adam Thomas Hurd and Tom Marino dive deep into two powerful ideas that define what it really means to be the CEO of your business, your time, and your life. They tackle the long-debated concept of work-life balance versus work-life harmony, revealing why striving for balance can actually hold entrepreneurs back. The c…
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Now that Colorado-based Dominion Voting Systems is being sold, there are questions about what that will mean to upcoming elections. We talk with county clerks who rely on the system that's been at the center of election lies and debunked conspiracies. Then, as the U.S. Supreme Court appears poised to rollback another provision of the Voting Rights …
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New Mexico chile, that wonderful, tasty pepper, became a commercial crop a hundred years ago. Before that it was a prized delicious garden vegetable. Most often red chile was dried and used. Fabián García, started a shift to the common use of chile that hit the markets about 1918 and then by 1950 other researchers really increased the appeal of chi…
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Eighty percent of the world's population can't see the Milky Way. Light pollution interferes. Author and adventurer Craig Childs, of Norwood, Colorado, writes about a trek from light to dark in his new book. "The Wild Dark" takes readers from the incandescence of Las Vegas to the spangled skies of rural Nevada. Childs spoke with Sr. Host Ryan Warne…
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More and more motorcycle riders are dying on Colorado roads. Last year, 165 motorcyclists died, the highest number ever recorded in our state. Sgt. Ivan Alvarado with the Colorado State Patrol explains some of the reasons behind the trend. Then, we speak with Laurie Montoya, the founder of the Lakewood-based non-profit, BikerDown Foundation, which …
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Respect is the first law of the world's Indigenous peoples, says a man on a quest to right a historic wrong. On this Indigenous People's Day, Rick Williams has hope. We learn about his life mission in Colorado In Depth. Then, the two statewide ballot measures that voters will decide in November's election. And the Denver band, Bison Bone.…
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We’re back for series 8! Magic beds, secret raves, invisible soldiers - we kick things off with "The Twelve Dancing Princesses" aka "The Shoes That Were Danced To Pieces". It’s a somewhat famous story and surprisingly magical and romantic for the Grimms, albeit overtly violent and deeply problematic. So join us as we once more delve into the world …
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A mission-driven restaurant in Grand Junction takes an innovative approach to hunger and nutrition. Then, the plight of federal workers amid layoffs, furloughs and the shutdown. Later, we check in to the Movie Manor in Monte Vista. Also, the filmmakers behind short horror movie "The Ant" who are crawling their way to the top. And, a choreography of…
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In this episode of Be the CEO, Tom Marino and Adam Hurd explore two of the most overlooked yet powerful drivers of success for self-employed people: fear and listening. Whether you’re running your own business, trying to scale, or just struggling to get unstuck, this episode dives into how to transform the very things that scare or hold you back in…
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When it comes to the changing climate and increasing wildfires, you may not think of dragonflies, but it turns out they're a good test case to show the impact on an entire ecosystem. Then, Aging Matters looks into classes to help older Coloradans avoid scams. Plus, how a small town football team in Colorado started winning for the first time in gen…
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In Rep. Jeff Hurd's district, which includes Grand Junction and Pueblo, the cost of some health insurance plans is about to be astronomical. But Hurd says the issue shouldn't be used as leverage in the shutdown. We also ask about militarizing U.S. cities and the Epstein files. Then, Denver's new city librarian on the evolution of libraries, from di…
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It may come as no surprise that Adams State University in the San Luis Valley would be the first in Colorado to be designated a "Hispanic Serving Institution," given how deep the valley's Hispanic heritage runs. But the school is now losing the money that came with the title. Then, how the Trump administration's crackdown on student visa holders is…
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In this episode, Tom Marino and Adam Hurd dive deep into what it really means to step out of self-employment and into true CEO leadership—at work and at home. What We Cover in This Episode: The trap of self-employment: Why so many business owners simply create a new prison for themselves instead of finding freedom. Gary Vee’s challenge: “If you wan…
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"Chaos and confusion." That's what the head of the American Academy of Pediatrics says families are up against as the federal government rethinks established science for everything from vaccines to autism. Dr. Susan Kressly was recently in Colorado for the AAP's annual conference. Then, an effort to get girls interested in construction jobs. Plus, …
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Today I am talking about a fascinating New Mexican, Ed Adams of the fabled legend of the Lost Adams Diggings. I talked about lost gold a couple weeks ago and several people wanted more stories. Here is a story based on true events. Treasure hunters have felt they were just one lucky moment away from incredible riches hidden by a few inches of dirt …
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Expanded, domestic use of the military – and talk of civil war – deserve scrutiny… no matter who's president. As President Trump talks about fighting a war against "the enemy within," we speak with a political scientist about the implications. Then, in Day 1 of the government shutdown, we speak with our Washington reporter Caitlyn Kim. Also, colleg…
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The federal government could shut down tonight if Congress doesn't find common ground. CPR's Washington, D.C. correspondent Caitlyn Kim explains the impasse and potential impact on Colorado. Then, a program that creates a bond between inmates and wild mustangs comes to an end; StoryCorps shares the experience of two men whose lives were changed by …
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Fabián García is often given the title, The founder of New Mexico Commercial Food Production. While we think of him on Chiles Peppers, he was instrumental on Pecans, Onions, Alfalfa, and Cotton. There are a couple buildings named for him on the NMSU campus and the Fabián García Agricultural Research Center. What about Fabián García’s legacy. Stay t…
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Artificial Intelligence is permeating many aspects of our lives. Teachers are using it in the classroom, for subjects like history. But does it help, or hurt, learning? Then, how wildfires are raising questions about living conditions in Colorado prisons. Plus, understanding the changes that will soon impact student loans. And Colorado Wonders what…
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