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Scaling Through Channel and Partner Marketing with Matthew Breman

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Manage episode 508567830 series 3555321
Content provided by Marketing Refresh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Refresh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of B2B Marketing Methods, Terri welcomes Matthew Breman, Senior VP of Marketing & Operations at ProStar GeoCorp and Mayor of Fruita, Colorado. Matthew’s career has taken him from MTV and Nickelodeon, to Disney, to running his own marketing agency — and now to leading growth for a publicly traded technology company. Along the way, he’s learned how to adapt messaging for wildly different audiences, whether it’s cast members at Disney, customers at his agency, or residents of his hometown.

The conversation dives into one of the most complex areas of B2B growth: channel and partner marketing. Matthew shares how ProStar shifted from selling software directly to end users to building partnerships with hardware manufacturers, distributors, and sales teams. That change created new challenges in scaling training, activating partners, and making sure salespeople understood not just the product but the full value proposition for their customers.

Matthew also draws parallels between marketing leadership and community leadership. From identifying champions inside organizations to building trust and consistency in messaging, he shows why successful channel strategies depend on relationships at every level. If you’ve ever wrestled with scaling through distributors or keeping your messaging clear across multiple partners, this episode offers practical insights and stories from the field.

What You’ll Learn in This Episode:

  • Channel and partner marketing strategies
  • Training and enabling distributor sales teams
  • Adapting messaging for multiple audiences
  • Building trust and alignment with partners
  • Finding champions to drive adoption

To learn more about Matthew Breman, connect with him on LinkedIn at:

https://www.linkedin.com/in/matthewbreman/

Or, email him at:

[email protected]

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

  continue reading

32 episodes

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iconShare
 
Manage episode 508567830 series 3555321
Content provided by Marketing Refresh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Refresh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of B2B Marketing Methods, Terri welcomes Matthew Breman, Senior VP of Marketing & Operations at ProStar GeoCorp and Mayor of Fruita, Colorado. Matthew’s career has taken him from MTV and Nickelodeon, to Disney, to running his own marketing agency — and now to leading growth for a publicly traded technology company. Along the way, he’s learned how to adapt messaging for wildly different audiences, whether it’s cast members at Disney, customers at his agency, or residents of his hometown.

The conversation dives into one of the most complex areas of B2B growth: channel and partner marketing. Matthew shares how ProStar shifted from selling software directly to end users to building partnerships with hardware manufacturers, distributors, and sales teams. That change created new challenges in scaling training, activating partners, and making sure salespeople understood not just the product but the full value proposition for their customers.

Matthew also draws parallels between marketing leadership and community leadership. From identifying champions inside organizations to building trust and consistency in messaging, he shows why successful channel strategies depend on relationships at every level. If you’ve ever wrestled with scaling through distributors or keeping your messaging clear across multiple partners, this episode offers practical insights and stories from the field.

What You’ll Learn in This Episode:

  • Channel and partner marketing strategies
  • Training and enabling distributor sales teams
  • Adapting messaging for multiple audiences
  • Building trust and alignment with partners
  • Finding champions to drive adoption

To learn more about Matthew Breman, connect with him on LinkedIn at:

https://www.linkedin.com/in/matthewbreman/

Or, email him at:

[email protected]

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

  continue reading

32 episodes

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