In this episode of B2B Marketing Methods, Terri Hoffman sits down with Erik Konicki and Lindsey Wendler, Managing Directors at 414 Capital, to discuss how marketing, sales, and strategy intersect when it comes to mergers and acquisitions. With decades of combined experience and more than 300 closed transactions, Erik and Lindsey share how business owners can increase company value, improve readiness, and attract the right buyers through smarter positioning and preparation.

They break down what drives value in today’s market—from strong margins and diverse customer bases to transferable operations and credible brand perception. You’ll learn why your marketing and sales systems aren’t just tools for growth, but key assets that influence how investors perceive your business.

Whether you’re years away from selling or simply want to build a more valuable company, this conversation will help you understand how to align your marketing strategy with long-term business goals—and how preparation can multiply your return when it’s time to make a move.

What You’ll Learn in This Episode:

• How marketing and brand strategy influence company valuation
• 
  
• The most important factors buyers consider before an acquisition
• 
  
• Steps to prepare your business for a successful sale
• 
  
• Common pitfalls that reduce value—and how to avoid them
• 
  
• Why clean financials and scalable processes attract investors
• 
  
• How to build a strong deal team and trusted advisor network

https://www.linkedin.com/in/konicki/

Or, email him at:

[email protected]

To learn more about Lindsey Wendler, connect with her on LinkedIn at:

https://www.linkedin.com/in/lindseywendler/

Or, email her at:

[email protected]

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com