In today’s episode, we’re diving into a topic that’s crucial but often feels a bit intimidating: pricing. But don’t worry—pricing expert Sally Farrant, aka The Pricing Queen, is here to make it all feel a lot less daunting.

With over 25 years of experience in accountancy, Sally’s mission is to help business owners like you get a firm grip on your numbers and price with real confidence.

She breaks down how small tweaks in your pricing strategy can lead to big changes in what lands in your pocket.

Plus, we get into those mindset blocks that can hold many business owners back from charging what they truly deserve.

In this episode, Sally & I chat about:

· Why pricing is the most powerful lever you can pull in your business

· Common pricing mistakes entrepreneurs make—and how to avoid them

· How to shift from time-for-money pricing to value-based pricing

· The power of niching & personal branding when it comes to pricing

· Practical tips for knowing when (and how) to raise your prices

· How Sally has embraced her Entrepreneurial Superpower® by tapping into her Wealth Dynamics Lord profile

· Why discounting can actually hurt your business

· And most importantly, how to build a business that truly works for YOU!

This conversation is packed with actionable insights that’ll get you rethinking your pricing strategy, so you can confidently transform your bottom line and make pricing decisions with clarity.

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