In this episode, I have a great conversation with Janine Coombs, a marketing coach specialising in service offer positioning. Janine shares her journey from the corporate world to becoming a marketing coach, revealing how she helps coaches and consultants earn more from their one-to-one services without burning out.

From facing the fear of judgment to making offers sizzle, Janine Coombs’ journey is a true testament to the power of perseverance & owning your expertise.

Listen in as Janine and I chat about the ups and downs of her entrepreneurial path, the importance of effective messaging; pricing; positioning, and practical advice for business owners looking to make their offers irresistible & really sizzle.

Key highlights:

1. The Journey to Entrepreneurship:

- Janine’s background in corporate marketing and her transition to becoming a business owner.

- The iterative process & path that she took to establish her business.

2. Overcoming Challenges:

- The reality of marketing your own business versus helping others to do so.

- Why you shouldn’t charge your worth & what to do instead.

- How niching too quickly isn’t always sensible.

3. Effective Messaging:

- The importance of clear messaging and how it resonates with your target audience.

- Common pitfalls in messaging and how to identify where your real issues may be.

4. Crafting Irresistible Offers:

- Janine’s Sizzling Hot Offer Creation Process and the three Ps: Promise, Package, and Price.

- Tips for testing & refining offers quickly to see real-time feedback.

5. The Role of Patience and Persistence:

- Janine’s advice on being patient & celebrating small wins.

- The importance of an outside perspective in identifying & solving business challenges.

6. Visibility and Personal Branding:

- How Janine didn’t let her fear of visibility stop her from putting herself out there and the impact of authentic personal branding.

- The journey from being camera-shy to creating engaging and memorable video content.

7. Embracing Your Entrepreneurial Superpower:

- How Janine uses her Creator profile from Wealth Dynamics to help make decisions on what to do & not do in her business.

Useful links for you:

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