This week I'm thrilled to bring you my conversation with the brilliant Niki Hutchison, a business and marketing strategist who specialises in helping entrepreneurs go from "Overlooked To Fully Booked®."

If you've ever felt invisible in your industry or struggled to market yourself authentically, this episode is for you.

Niki shares her personal business journey and offers practical wisdom on visibility challenges that so many of us face.

What I love about her approach is how she helps you stand out in ways that actually match your unique strengths and personality.

During our chat, Niki unpacks her BRIGHT Framework and dives into why solid business foundations matter so much for sustainable growth.

In this episode, we explore:

• The myth of "build it and they will come" (spoiler: it rarely works!)
• What being overlooked really feels like in today's business landscape
• Niki's approach to helping clients get fully booked while staying true to themselves
• Various visibility strategies so you don't feel pressured to "do it all"
• Where to focus when marketing feels completely overwhelming
• How your unique personality should shape your visibility strategy
• Behind-the-scenes insights about Adventures in Marketing and what makes it special

Give it a listen, and I'd genuinely love to hear which parts resonated most with you!

Osmaan :)

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