AI isn’t coming for your business, it’s already here. And if you’re still relying on outdated strategies, you’re leaving money on the table. The question isn’t whether AI will change the game, it’s whether you’ll be ahead of the curve or left behind.

In this episode, I sit down with Tommy Högström, a tech leader who’s been in the trenches of AI-powered product innovation. From building data science systems at Spotify to acquiring and scaling software businesses, Tommy knows exactly what it takes to use AI as a competitive weapon.

We talk about why most businesses struggle with scaling, the biggest red flags to watch for when investing, and how AI is transforming sales, customer experience, and product innovation. If you’re serious about growth, this is an episode you don’t want to miss.

What You’ll Learn in This Episode:

✅ The hidden dangers of taking outside investment—and how it can cost you control of your business.

✅ Why niche targeting is the key to dominating your market (and how most businesses get this wrong).

✅ How AI is rewriting the rules of sales and marketing—and what you need to do to keep up.

✅ The #1 mistake companies make with data management (Hint: If you're still using Excel, you’re in trouble).

✅ How to sell a product before it even exists—and why this is the secret to validating market fit.

✅ The future of AI in business—and why companies that don’t adapt will get left behind.

Tune in Now and Level Up Your Business!

This is the wake-up call every entrepreneur needs. Listen in and learn how to leverage AI before it’s too late.

Episode Highlights

"AI is not here to replace people, it’s here to amplify what the best people are already doing." - Tommy Högström

"AI isn’t your enemy—complacency is." - John Rankins

"The real challenge for businesses isn’t AI itself, it’s how they manage and leverage data." - Tommy Högström

"You don’t have a sales problem. You have a ‘not-knowing-your-market’ problem." - John Rankins

"Selling a product before it exists is the best way to prove demand and eliminate guesswork." - Tommy Högström

Chapters

(04:15) - Journey into AI and Product Innovation

(08:09) - Investment Strategies and Case Studies

(12:05) - Challenges in Scaling Businesses

(16:59) - Identifying Red Flags in Investments

(20:09) - The Importance of Niche Targeting

(24:04) - The Future of AI and Market Dynamics

(28:34) - Integrating AI with Customer Experience

(31:57) - Transforming Data Management for Manufacturing

(34:11) - The Role of AI in Business Strategy

(36:33) - Validating Product Market Fit

(39:25) - Raising Funds and Networking for Success

(45:43) - Leveraging AI for Business Value

(48:43) - The Importance of Problem Solving in Sales

(51:28) - The Future of Software Companies

Connect with Tommy Högström

LinkedIn: https://www.linkedin.com/in/tommyhogstroom/

Facebook: http://facebook.com/tommy.hogstroom/

Instagram: https://www.instagram.com/tommyhogstrom/

Website: https://www.endurioncapital.com/

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial