Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for error. If you sell on Amazon, this episode could save your business.

Amazon's tolerance for any form of manipulation is at an all-time low. The cost of non-compliance isn't just a warning anymore - it's permanent removal from the platform. Even if you think you're playing by the rules, the rules have changed, and they're being enforced by AI that doesn't give second chances.

We sit down with Chris McCabe, former Amazon employee with 5.5 years inside the company and 11+ years helping sellers navigate suspensions and enforcement. Known for direct, no-nonsense advice that saves businesses from permanent bans.

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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

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Chapters:

(00:00) Intro

(01:40) Overview of Amazon Enforcement and Review Manipulation

(06:12) Reporting Abuse: Best Practices

(11:42) Identifying and Avoiding Review Manipulation Tactics

(23:11) Grow Subscription Revenue with Loop Subscriptions

(24:16) Common Mistakes to Avoid and Additional Considerations

(30:44) Understanding AI Takedowns

(33:39) Improper ASIN Mergers

(36:04) Amazon Policy: No Gray Areas

(38:50) Navigating Appeals Effectively

(45:22) Drive More Revenue with Post Pilot

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Connect With Brett:

• LinkedIn: https://www.linkedin.com/in/thebrettcurry/
• YouTube: https://www.youtube.com/@omgcommerce
• Website: https://www.omgcommerce.com/
• Request a Free Strategy Session: https://www.omgcommerce.com/contact

Relevant Links:

• Chris’ LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555
• Ecommercechris: https://www.ecommercechris.com/
• Amazon’s Anti Manipulation Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=G8CXDFT9GLRRSV3G
• LOOP: http://loopwork.co/
• PostPilot: https://postpilot.com/

Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more