What does the future hold for audio advertising?

In part one of his mini-series on the Future of Audio Advertising, we attempt to answer that question by looking at two of the big innovations in the industry happening now.

First off we talk about Spotify's recent announcement that they will be launching "Clickable Advertising' within their streaming eco-system. To find out more about the when, where and what impact it could have we hear from Mark Stenberg from Ad Week who shares his thoughts on the move and what it might mean for the wider market.

You can follow Mark on Twitter via @MarkStenberg3 and read more of his thought on advertising (in and out of audio) at https://www.adweek.com/contributor/mark-stenberg/

Secondly, Jim speaks to Steve Dunlop, CEO and Founder of A Million Ads. A Million Ads is an audio/technology company that are helping brands deliver dynamic, personalised adverts to audiences based on data such as location, time and even local weather. Steve talks about the work they do, the impact it can have and also shares some of his thoughts on how the future of audio advertising might shape up.

You can find Steve on Twitter @SteveDunlop and you can hear some of the examples of the work Steve talks about in the podcast at https://www.amillionads.com

Part two of this series, looking into what the future holds of advertising in the radio, steaming and podcasting space is coming soon so please hit "follow" wherever you find your podcasts for notifications of when that episode publishes.

You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai

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