This episode of Voiceworks: Sound Business is looking at what could be a new trend in the world of radio and podcasting: Hyper-Local Audio.

For years now radio has been moving in the opposite direction, shedding locally produced content for specific locations in favour of big brands delivering high-quality network content across local licences.

Could we be seeing a growth in demand for highly focused, highly targeted audio provision for communities in the UK?

On this show, we speak to two people who are delivering hyper-local content to their audiences whilst also demonstrating a real hunger for that content and the value it delivers.

First, we hear from Keri Jones, founder of Alfred, a new FM licence 'Alfred' broadcasting to a potential audience of just 8000 people in Shaftsbury, The Vale and Chase. More on them here: https://thisisalfred.com/

We'll also hear from Alex Whitely who is the creator and host of the Shrewsbury Biscuit Podcast delivering similar local content to a proud army of listeners in the Shrewsbury area (and beyond) more on that here: https://www.theshrewsburybiscuitpodcast.co.uk/

If you want to find out more about the world Voiceworks, working with brands, councils and communities to deliver this type of super-targeted audio content then please check out the "Our Word" section of the Voiceworks website: https://voiceworks.ai/our-work/

You can follow Voiceworks on Twitter @Voiceworksai, find Jim via @Mr_Jimbob and if you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai

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