In this powerful episode of the Sales Ninja Show Podcast, we sit down with Devin Schubert, international speaker, best-selling author, and founder of Influence Academy. Devin reveals how storytelling is the most underused yet transformational tool in business. From standing out among 100,000 reality TV applicants to adopting three children and fighting for his son's healing, Devin shares a faith-fueled journey of leadership, legacy, and building influence through vulnerability and truth.

You’ll discover how storytelling becomes the bridge between connection and conversion, how Devin helps others find and craft their voice, and why authenticity—not perfection—is the most valuable currency in today's digital world.

Key Topics

• The Art of Standing Out - Devin shares how he rose to the top 40 out of 100,000 applicants on two reality shows—just by being authentic and sharing his story.
• ABC Framework for Storytelling - Learn Devin’s powerful ABC formula for crafting stories that connect and convert:

B – Belief

C – Call to Action

• Turning Pain into Purpose - Devin opens up about adopting three children, surviving trauma, and nearly dying from the emotional toll of caregiving—and how God’s healing shaped his mission.
• From Stages to Storytelling Success - Hear how Devin landed on stages with Eric Thomas and Willie Robertson—just by showing up, serving others, and being authentic.
• Building Influence through Identity - Why knowing who you are is critical to sharing your story—and why vulnerability is your most valuable leadership trait.
• AI, Authenticity, and the Future of Storytelling - Devin shares how he uses tools like ChatGPT to assist with storytelling but emphasizes that nothing replaces the soul behind the message.

“If you don’t know who you are, how can you expect others to know what you’re about?” – Devin Schubert

“AI is artificial—not authentic. It doesn’t have the breath of God on it.” – Devin Schubert

“The most powerful stories are the ones we’ve lived—and survived.” – Devin Schubert

“If there's no point to your story, it's pointless.” – Devin Schubert

“Don't let false humility rob God of His glory.” – Devin Schubert

Resources Mentioned

Free eBook: The Storytelling Blueprint - Learn Devin’s full storytelling framework to engage, convict, and convert. Download it here.

Key Takeaways

• Authenticity beats perfection. People resonate with your real, not your polish.
• Your story is your most powerful sales asset. It builds trust, credibility, and connection.
• Vulnerability is leadership. The more you show up, the more others will follow.
• AI is a tool—not the message. Use tech to support your story, not replace it.
• You’re not bragging. You’re honoring the God who gave you the gifts.

Facebook: Devin Schubert on Facebook

Instagram: Devin Schubert on Instagram

Connect with Jay "Sales Ninja" Lee

Facebook: Jay Lee on Facebook

Instagram: Jay Lee on Instagram

LinkedIn: Jay Lee on LinkedIn

If you enjoyed this episode, make sure to subscribe to the podcast and leave us a review! Follow us on social media to stay updated with the latest insights and discussions!

Listen to Apple Podcast: Click here to listen

Subscribe to my YouTube: Subscribe here