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When the CEO’s PDA Hits TMZ: How to Lead During PR Disasters
Manage episode 496991186 series 3447881
A concert. A camera. A very public mistake. And just like that, your company’s culture is trending for all the wrong reasons.
In this episode of Great Mondays Radio, we sit down with crisis communications pro Chris Beard to talk through what actually happens when a leadership scandal goes viral. Not hypotheticals—real reputational meltdowns, where your CEO makes headlines and your brand becomes a meme.
We unpack how companies can (and should) respond in those first critical hours, why most don’t get it right, and what it really takes to own the narrative without spinning out.
This isn’t about cleaning up a mess. It’s about building the kind of culture that can survive one.
We discuss:
- Why the first few hours matter more than you think
- How to communicate with honesty and protect the business
- What happens when lawyers steer the story—and how to find balance
- Why “reputation equity” might be your most valuable asset
- How to prepare for the unexpected with tools, not just templates
If you’re in brand, people, comms—or just trying to keep culture intact when trust is on the line—this one’s for you.
Learn more about Chris Beard and The Crisis Shop.
Think you'd be a great guest on the show? Apply here!
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Watch Great Mondays Radio episodes on YouTube. Want to learn more about Josh's work at Great Mondays? Check out his website at https://www.greatmondays.com/.
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