In this episode of How to Scale a Business, host Hector Santiesteban sits down with Nolan Bradbury founder of Bradfield Accounting & Advisory to uncover why so many entrepreneurs achieve their financial targets but still feel unfulfilled. Nolan introduces his Numbers for Freedom Framework, a practical system that helps business owners align their finances with the life they truly want. From the dangers of chasing the wrong goals to reorienting your business around freedom, Nolan shares actionable insights on scaling smarter, creating clarity, and avoiding the traps of growth that don’t serve you.

Chapters:

• 00:00:00 - Welcome to How to Scale a Business Podcast
• 00:00:45 - Meet Nolan
• 00:04:21 - Why business success doesn't always lead to personal fulfillment.
• 00:05:58 - Introduction to the "Numbers for Freedom" framework.
• 00:07:19 - Common blind spot: Misaligned personal and business goals.
• 00:09:00 - Four common mistakes in traditional goal-setting.
• 00:15:16 - Prioritizing the family's well-being over the business's.
• 00:16:47 - Step 1: Quantify your current personal spending.
• 00:19:43 - Step 2: Analyze the business's financial performance.
• 00:23:01 - Step 3: Define your ideal lifestyle and its cost.
• 00:24:00 - Step 4: Calculate what the business needs to fund that lifestyle.
• 00:24:48 - Step 5: The critical role of accountability.
• 00:26:05 - How to connect with Nolan

• Nolan Bradbury on LinkedIn
• Bradfield Accounting
• Numbers for Freedom
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter