In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or business owner ready to monetize your expertise, John’s insights will help you avoid burnout, build a resilient business model, and unlock scalable income without sacrificing your Saturdays.

Chapters:

• 00:00:00 – Welcome to How to Scale a Business Podcast
• 00:01:06 – Mission is to steward wisdom by multiplying knowledge and experience.
• 00:02:26 – Shift from blogging to group coaching.
• 00:03:21 – Video game story shows frustration with starting over.
• 00:05:05 – Wisdom only matters when solving real problems.
• 00:05:41 – Wisdom is book smarts plus street smarts.
• 00:08:49 – “Death by a thousand eBooks” causes burnout.
• 00:10:28 – Start with high-ticket group coaching.
• 00:12:00 – Group coaching added $100K in six months.
• 00:13:30 – Model works across diverse niches.
• 00:16:16 – Success comes from flagship, gateway, and subscriptions.
• 00:19:42 – The age of information is over.
• 00:22:45 – The age of insight has begun.
• 00:23:46 – Free copy of Serve to Sell available.
• 00:24:52 – Scaling requires empathy to stay connected to customers.

• Sell Your Smart Website
• Serve to Sell by John
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter