Is your community asking for video? Will it actually add value?

Welcome to The Circle Sessions! In this episode, I’m Brett Johnson, your host from Circle 270 Media Podcast Consultants, joined by Tonnisha English-Amamoo of TJE Communications. Today, we’re talking about when—and why—you should consider investing in a video setup for your podcast.

Tonnisha and I explore the current trend of adding video to podcasts, with platforms like YouTube and social media pushing visual content to the forefront. We discuss the reasons podcasters are leaning into video, from expanding reach on different platforms to providing engaging short clips for Instagram reels, TikTok, and more.

Tonnisha shares her experiences creating video content for her own show, “Black Woman in Biz,” including both the advantages and hurdles she’s encountered—everything from outdated camera equipment to adapting her setup for visual storytelling.

We weigh the pros and cons of video, emphasizing the importance of understanding your audience and knowing your “why” before making the leap.

We also touch on the increased production demands—cameras, lighting, sound, and setup—and the need for planning around different listener and viewer preferences.

We also look at maximizing content by repurposing video across platforms, and offer practical suggestions for starting small and experimenting before making a big investment in gear or production. Tonnisha and I urge you to look at your data, ask your audience what they want, and consider what’s sustainable for your show.

No matter where you are in your podcast journey—whether you’re audio-only, video-first, or a hybrid—this conversation will help you weigh your options and take your podcast in the direction that fits you best.

Key Moments

00:00 "Integrating Video into Podcasting"

04:57 Podcast Promotion via Social Media

08:09 "Pros of Visual Podcast Elements"

11:21 Spotify Podcast Video Feature Insight

15:34 "Creative Content Filming Challenges"

17:06 Maximize Content Reach Efficiently

21:31 Podcasting Versus Instagram Monetization

23:02 "Podcasting Purpose and Readiness"

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5