How can unclear messaging on a website impact the ability to attract and retain podcast listeners or clients?

I'm excited to have Yasmine Robles and Izzy Dadosky from Rebel Marketing from The Circle of Experts. Together, we uncover the five critical website mistakes that could be costing you, listeners, and potential clients.

From mastering clear messaging to tackling slow load times, we guide you through the nuances of website design that can make or break your online presence. Plus, we explore the significance of mobile optimization, strategic call to actions, and keeping your design fresh and engaging.

Top Takeaways

1. Unclear Messaging: Emphasize the importance of having clear messaging on your website. Understand your audience, their problems, and how they describe them to create effective communication.
2. Slow Load Times: Highlight the detrimental impact of slow loading times on user experience. Ensure images and videos are optimized for faster loading.
3. Mobile Experience: Prioritize a mobile-first design approach, ensuring that the website is fluid and provides a good user experience across different devices.
4. Call to Actions: Make call to actions (CTAs) visible and straightforward. Use strategic placements to guide users towards desired actions like bookings or inquiries.
5. Outdated Designs: Regularly review and update your website's design to keep it fresh and relevant. Even minor updates can significantly enhance user experience.
6. Website Inventory Check: Periodically review website content to ensure images and media are current, relevant, and contribute positively to user experience.
7. SEO-friendly Content: Integrate SEO research into your website content to improve visibility and attract the right audience.
8. Holistic Marketing Approach: Use a comprehensive marketing strategy that includes social media, email marketing, and website optimization for consistent messaging and branding.
9. Adaptability: Be open to evolving your website and messaging strategies over time to stay relevant and meet changing audience needs.
10. Use of Tools: Consider tools like booking calendars to streamline the process of setting appointments and improve efficiency in user interactions.

00:00 Comprehensive Brand & Messaging Guide

05:46 Improving Website Load Times

08:30 Optimize Mobile Accessibility and Load Times

10:44 Make Contact Information Prominent

15:40 Strategic Retail Website Design

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

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Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

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