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96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently
Manage episode 489227737 series 3423713
Feeling like you're building your agency on vibes and caffeine?
You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.
In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today.
You’ll walk away with:
- A clearer understanding of when (and how) to niche
- What to include in a portfolio clients actually care about
- Why building systems beats hustling harder
- What personal branding has to do with client trust
- How to manage finances in a way that protects your peace
This isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out.
✨ If this resonates, you’ll love:
→ Take the free Content Seasons Quiz:
https://sugarpunchmarketing.com/quiz
→ Build your strategy with the Marketing Quickstarter Class:
https://shop.sugarpunchmarketing.com/collections/classes/products/marketing
→ Get your custom strategy done for you:
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