You’re posting. You’re showing up. But the clients? Still quiet.

If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content like a creator, not a strategist.

In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.”

You’ll learn:

• Why posting like an influencer sabotages your strategy
• The 3 content types your business needs (and probably doesn’t have)
• How to align your content with the actual buyer decision journey
• Why most “viral” posts don’t convert—and what actually does
• How to stop doing more and start doing what works

This isn’t about going viral. It’s about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale.

If this resonates, you’ll love:

✨ The Content Seasons Quiz — get clear on what your brand really needs right now

🎓 Marketing Quickstarter Class — build your content engine with strategy-backed templates

📅 Book a Strategy Retreat — done-for-you strategy, delivered in 2–3 weeks

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

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→ Email: [email protected]

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➤ Step 1: Leave a review on Apple Podcasts or Spotify

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💌 I’ll reshare every single one—because good karma should come with perks. 💕

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Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/