When most kids dream big, they think about dance recitals or football games. But when Charlie Johnson was six years old, she wanted to start a business. Now at just ten, she’s the CEO of Big Guns Coffee, pitching national retailers, closing major deals, and inspiring everyone who meets her.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Marine veteran, motivational speaker, and entrepreneur T. Shane Johnson, who shares the incredible journey he and Charlie have been on, from a small-town café to building America’s first indoor hydroponic coffee farm and landing shelf space in over 900 major retail stores. He reflects on the deep pain that fuels his drive, the lessons learned from surviving death and homelessness, and the intentional decision to center his daughter in both life and business.

Whether you’re a parent, entrepreneur, or just someone looking to stay on-purpose in the middle of life’s chaos, this conversation is for you. It’s not just about coffee or business growth, it’s about what matters most when the pressure is on. T. Shane and Charlie’s story is a living reminder that success isn't just measured by revenue or reach, but by the laughter, love, and legacy you leave behind.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways:

-Kids are capable of incredible things when you’re present and believe in them

-Big Guns Coffee grew from a trailer to 900+ stores in just 2 years

-T.Shane’s daughter Charlie personally pitched and landed deals with Walmart and Sprouts

-Business growth came with real struggles, including cease and desist orders and production crises

-Homeschooling, hydroponic farming, and national sales—all managed by a 2-person team

-Shane’s military experience and second chance at life drive his relentless pursuit of purpose

-Success is about freedom, laughter, and choosing a better future—not desperation

-You don’t need a thank-you for serving, just live a life worth the sacrifice of others

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Helpful Links:

T. Shane Johnson: BiggunsCoffee.com

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/