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S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
Manage episode 519094241 series 3373337
What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution?
Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business.
Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.
They get into:
> How to think distribution-first instead of DTC-only
> Why real scalability comes from where you sell, not what you sell
> Turning a basic product into an emotional outcome people crave> How to win in retail without burning money
> The metric founders should obsess over instead of ROAS
This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something.
What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:
Copy, products, and offers that adapt to your shopper’s behavior in real time.
Emails sent at the exact moment that shopper is most likely to buy.
11+ abandonment flows live in minutes.
Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
153 episodes
Manage episode 519094241 series 3373337
What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution?
Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business.
Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.
They get into:
> How to think distribution-first instead of DTC-only
> Why real scalability comes from where you sell, not what you sell
> Turning a basic product into an emotional outcome people crave> How to win in retail without burning money
> The metric founders should obsess over instead of ROAS
This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something.
What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:
Copy, products, and offers that adapt to your shopper’s behavior in real time.
Emails sent at the exact moment that shopper is most likely to buy.
11+ abandonment flows live in minutes.
Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
153 episodes
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