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S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)

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Manage episode 519094241 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution?

Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business.

Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.

They get into:

> How to think distribution-first instead of DTC-only

> Why real scalability comes from where you sell, not what you sell

> Turning a basic product into an emotional outcome people crave> How to win in retail without burning money

> The metric founders should obsess over instead of ROAS

This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

  • Copy, products, and offers that adapt to your shopper’s behavior in real time.

  • Emails sent at the exact moment that shopper is most likely to buy.

  • 11+ abandonment flows live in minutes.

Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

153 episodes

Artwork
iconShare
 
Manage episode 519094241 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution?

Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a boring category like mouthwash into a confidence business.

Gulshan shares how to find white space in crowded markets, build a brand moat before copycats show up, and scale through channels nobody else is looking at.

They get into:

> How to think distribution-first instead of DTC-only

> Why real scalability comes from where you sell, not what you sell

> Turning a basic product into an emotional outcome people crave> How to win in retail without burning money

> The metric founders should obsess over instead of ROAS

This episode is a blueprint for founders who actually want to build a CPG business that scales, lasts, and makes consumers feel something.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

  • Copy, products, and offers that adapt to your shopper’s behavior in real time.

  • Emails sent at the exact moment that shopper is most likely to buy.

  • 11+ abandonment flows live in minutes.

Book a demo by Nov. 28 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠⁠instant.one/limited⁠

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

153 episodes

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