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S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)

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Manage episode 508283466 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you scale a DTC beverage when 90% of customers still prefer buying in retail?

Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.

He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months.

He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM.

If you’re serious about scaling a CPG brand, this episode is packed with ideas you can use right away.

AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

146 episodes

Artwork
iconShare
 
Manage episode 508283466 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you scale a DTC beverage when 90% of customers still prefer buying in retail?

Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.

He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months.

He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM.

If you’re serious about scaling a CPG brand, this episode is packed with ideas you can use right away.

AppLovin Ecommerce Newsletter

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

146 episodes

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